NEWS

'#LikeAGirl' Named One of Campaign's Top 10 Spots That Made the World a Better Place.

New York, NY, September 6th, 2017 - Campaign recently published "100 Years of Ads: Best Campaigns for Social Good", noting 10 ads that have helped to make the world a better place over 100 years of advertising. Chelsea is proud to have Lauren Greenfield's '#LikeAGirl', for Always with Leo Burnett make the cut.

The article notes "this ad indicting the idea that women are weak began as consumer research: executives at P&G subsidiary Always learned that girls lose self-confidence once puberty begins, so they made a campaign to combat that idea, enlisting documentary filmmaker Lauren Greenfield to produce it. "Like A Girl" debuted online, aired during the Super Bowl—the only feminine care spot to do so—and went on to win the 2015 Emmy for Outstanding Commercial."

Find the full list here. To view the full spot, as well as more of Lauren's work, please visit Chelsea.com.


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