RAYE returns this week with the release of her brand new single, "Natalie Don’t" – an understated, emotive R&B/pop bop that sees the Love Me Again singer beg another woman to please leave her man alone.

As visual artist with a timeless and classic sense of style, for the tracks accompanying music video, directed by Fiona Jane Burgess, we see a super chic looking RAYE exude old Hollywood glamour, as she once again successfully fuses together the worlds of music and fashion, to showcase her serious fashion credentials.

Taking place inside her gloriously dreamy pink, vintage-inspired bedroom apartment, RAYE delivers a sultry yet self-assured performance dressed in a series of to die for outfits, whilst acting out her very own guide of how to get over a relationship.

Brooding, introspective and confessional… this is RAYE at her most frank and honest, delivering the songs relatable and conversational lyrics with delicate fragility, and blunt candour – yet still with a hint of that trademark “Rachel Agatha Keen” sass that we’ve all grown to love! As whilst there’s a genuine and tangible feeling of vulnerability that runs through the track, underneath all of the hurt, we uncover RAYE’s steely determination and willingness to forsake her own broken heart, to go into battle to try and win back the affection of her man.


Read the full article and watch the video here.