Bud Light heads to Seltzer, Pennsylvania to debut new campaign launching Bud Light Seltzer.

"The first marketing for Bud Light Seltzer is more rural than medieval. The debut ad for the new line extension is set in tiny Seltzer, Pennsylvania, not the “Dilly Dilly” kingdom that has served as the backdrop for Bud Light’s campaigns since 2017.
The 15-second spot by Wieden & Kennedy shows an actor playing the mayor of the tiny town preparing for what is described as an “important message.” The spot will run during the National Football League wildcard playoff games this weekend. It kicks off what is expected to be an expensive campaign for the seltzer, which hits shelves on Jan. 13. Anheuser-Busch InBev has not confirmed its Super Bowl ad line-up, but it seems certain that the seltzer will be included."

-Ad Age.

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